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Around 11,000 Volkswagen dealers from all over the world are taking part in the “Brand Experience 2025” in Düsseldorf until the end of March. At the event, they will gain exclusive insights into the measures Volkswagen is taking to regain its strength. In addition to the emotionalization of the brand and the vision of a holistic customer experience, the future model range is the focus of the event. Volkswagen will be presenting more than ten new models for the next three years – from highly efficient vehicles with internal combustion engines to state-of-the-art hybrid and all-electric models.

 

“Three elements in particular represent Volkswagen's strength: convincing, reliable products, an emotionalizing brand and our dealership as a permanently reliable partner and direct link to our customers,” emphasizes Martin Sander, Volkswagen Board Member for Sales, Marketing and After Sales. "Volkswagen is back on track – this is the strong message sent out by this year’s Brand Experience. It is important to me that we carry this momentum, this spirit of optimism, to our customers. Dealers play a crucial role, as they are in daily contact with the customers, both in the showrooms and in the digital world.”

Dealer representatives from 86 countries will travel to Düsseldorf for the event. The core aspect of the Brand Experience is an emotional show. Together with Volkswagen CEO Thomas Schäfer, Kai Grünitz (Member of the Brand Board of Management of Volkswagen responsible for Technical Development) and Andreas Mindt (Head of Volkswagen Design), Martin Sander will present the realignment of the brand, the sharpened design appearance and the holistic sales approach.

Participants will be given exclusive insights into ten new models that will enrich the Volkswagen product portfolio by 2028. The new T-Roc and future ID. models will be among the vehicles showcased. Dealers will also be able to test drive some new vehicles, such as the Tayron, on site. Furthermore, there are numerous workshops on topics such as design and retail, where a direct exchange with the brand’s experts is possible.

“We can only achieve our ambitious goals as a manufacturer together with the dealers,” says Sander. “This requires a high level of trust and mutual support, both of which were already evident during the first few days of the ‘Brand Experience’ in Düsseldorf.”

 

Article source: www.volkswagen-newsroom.com

 

Since the Beetle, Volkswagen has been enabling affordable mobility for millions of people with compact and likeable cars. With the ID. EVERY101 concept car, the German car manufacturer is now showing an entry-level all-electric model. Volkswagen will launch the production version in 2027 – with a starting price of around 20,000 euros. The ID. 2all01 will already be launched in the 25,000-euro class in 2026. Both models are part of the new Electric Urban Car Family with front-wheel drive, which is being developed on a cross-brand basis under the umbrella of the Brand Group Core – comprising the volume brands in the Volkswagen Group. They are based on Volkswagen’s new modular electric drive platform: the MEB with front-wheel drive.

 

Maximum variety. Attractive mobility in the electric era from Europe for Europe is one of the central pillars of the brand’s plan for the future. With the European launch of the all-electric Urban Car Family from 2026, Volkswagen will offer the most diverse portfolio in the high-volume segment – from efficient combustion-engine models and advanced hybrids to future-oriented all-electric vehicles. Thomas Schäfer, CEO of Volkswagen Passenger Cars: “The ID. EVERY1 is the last piece of the puzzle on our journey to having the widest model selection in the volume segment. We will then offer every customer the right car with the right drive system – including affordable entry-level all-electric mobility,” says Schäfer. “Our goal: We will expand our position as the world’s leading volume manufacturer in terms of technology by 2030. And as a brand for everyone – just as you would expect from Volkswagen.”

 

Focus on people. “In the future models, we talk about Customer Defined Vehicles. The ID. EVERY1 shows that we are putting our customers, their wishes, interests and preferences at the centre of vehicle development more consistently than ever,” says Kai Grünitz, member of the Volkswagen Brand Board of Management responsible for Technical Development. The production version of the ID. EVERY1 will be the first model in the entire Group to use a fundamentally new, particularly powerful software architecture. This means the future entry-level Volkswagen can be equipped with new functions throughout its entire life cycle. Even after purchase of a new car, the small Volkswagen can still be individually adapted to customer needs.

 

Characteristic design with charisma and identity. The up! – the immediate predecessor of the ID. EVERY1 – built until 2023 still impresses today with its clear, unmistakable design. The new Volkswagen design language also picks up on characteristic elements in the ID. EVERY1. Volkswagen Head of Design Andreas Mindt: “Our ambition was to create something bold yet accessible. The ID. EVERY1 has a self-assured appearance but remains likeable – thanks to details such as the dynamic front lights and the ‘smiling’ rear. These design elements make it more than just a car: they give it character and an identity that people can relate to.”

New MEB with electric front-wheel drive. Like the ID. 2all and the sport version ID. GTI Concept01, the ID. EVERY1 belongs to the Electric Urban Car Family. All three models are based on the new modular electric drive platform. Thanks to the electric front-wheel drive, the MEB platform offers optimal space utilisation and maximum efficiency. The concept vehicle reaches a top speed of 130 km/h and is powered by a newly developed electric drive motor with 70 kW (95 PS). The range is at least 250 kilometres. With a length of 3,880 mm, the ID. EVERY1 is positioned between the former up! (3,600 mm), the ID. 2all (4,050 mm) and the current Polo (4,074 mm). Inside, it offers space for four people and a luggage compartment volume of 305 litres.

 

The future plan of the Volkswagen brand. The production version of the ID. EVERY1 for 2027 is just one part of the Volkswagen brand’s electric model campaign, which is now taking the next step with the “Future Volkswagen” agreement. In this, Volkswagen AG agreed with the employee side at the end of December 2024 on a vision that combines economic stability, employment and technological leadership in the field of sustainable mobility. Binding targets and the measures agreed for them form the foundation for key future projects. The Volkswagen brand is pursuing a clearly defined three-phase plan for this:

  • Advance: Strengthen competitiveness and expand the existing model range in a targeted manner. Coming next, the Volkswagen brand will give a further preview of the new Electric Urban Car Family in autumn 2025.
  • Attack: there will be nine new models by 2027 including the production version of the ID.2all for less than €25,000 and the ID. EVERY1 for about €20,000.
  • Achieve: Volkswagen aims to become the technologically leading high-volume manufacturer with the safest, most innovative and best-selling cars by 2030.

01. Concept car

 

Article source: www.volkswagen-newsroom.com

Anyone ordering a new Volkswagen electric vehicle from 4 February to 3 March 2025 will receive a £1,000 saving.

The £1,000 saving is available to anyone ordering a new ID.3, ID.4, ID.5, ID.7, ID.7 Tourer or ID. Buzz, and applies whether they are paying cash or using finance from Volkswagen Financial Services.

People choosing to buy an electric Volkswagen with a personal contract plan (PCP) from Volkswagen Financial Services currently receive generous deposit contributions. These range from £1,700 for an ID.7 or ID.7 Tourer to £8,900 for an ID.5 – so customers ordering a new ID.5 on a PCP by 3 March, for example, save themselves almost £10,000 in total.

“We are really excited to offer this £1,000 saving to customers,” said David Hanna, Head of Network Sales at Volkswagen UK. “We know lots of people are thinking hard about swapping their petrol and diesel cars for an electric alternative. We hope this offer helps to dispel any concerns they might have about affordability and persuades them that an award-winning electric Volkswagen is the best possible choice.”

More ways to save with an electric Volkswagen
Customers ordering any of Volkswagen’s fully electric ID. models can choose between a free Ohme car charger for their homes or £500 of We Charge credit for use at public charge points.

There’s also a money-saving tariff add-on and free charging offer from OVO, Volkswagen UK’s official energy partner. OVO’s Charge Anytime can be added to any of its tariffs and lets people charge their electric cars at home for just 7p per KwH at any time, day or night. Alongside this, OVO is offering credit worth up to 10,000 free miles to anyone ordering a new electric Volkswagen by 31 March, plus credit worth up to 1,000 free miles on their contract anniversaries for three years.

Full terms and conditions for all current Volkswagen offers are available online and from any Volkswagen UK Retailer.

See model information pages on the Volkswagen website for more about the ID.3ID.4ID.5ID.7 and ID.7 Tourer.

Volkswagen has been the UK’s best-selling new-car brand for the past four years. A total of 166,304 new Volkswagen passenger vehicles were registered in the UK in 2024.

Article source: www.vwpress.co.uk

 

 

Since the Beetle, Volkswagen has been enabling affordable mobility for millions of people with compact and likeable cars. With the ID. EVERY101 concept car, the German car manufacturer is now showing an entry-level all-electric model. Volkswagen will launch the production version in 2027 – with a starting price of around 20,000 euros. The ID. 2all01 will already be launched in the 25,000-euro class in 2026. Both models are part of the new Electric Urban Car Family with front-wheel drive, which is being developed on a cross-brand basis under the umbrella of the Brand Group Core – comprising the volume brands in the Volkswagen Group. They are based on Volkswagen’s new modular electric drive platform: the MEB with front-wheel drive.

 

Maximum variety. Attractive mobility in the electric era from Europe for Europe is one of the central pillars of the brand’s plan for the future. With the European launch of the all-electric Urban Car Family from 2026, Volkswagen will offer the most diverse portfolio in the high-volume segment – from efficient combustion-engine models and advanced hybrids to future-oriented all-electric vehicles. Thomas Schäfer, CEO of Volkswagen Passenger Cars: “The ID. EVERY1 is the last piece of the puzzle on our journey to having the widest model selection in the volume segment. We will then offer every customer the right car with the right drive system – including affordable entry-level all-electric mobility,” says Schäfer. “Our goal: We will expand our position as the world’s leading volume manufacturer in terms of technology by 2030. And as a brand for everyone – just as you would expect from Volkswagen.”

 

Focus on people. “In the future models, we talk about Customer Defined Vehicles. The ID. EVERY1 shows that we are putting our customers, their wishes, interests and preferences at the centre of vehicle development more consistently than ever,” says Kai Grünitz, member of the Volkswagen Brand Board of Management responsible for Technical Development. The production version of the ID. EVERY1 will be the first model in the entire Group to use a fundamentally new, particularly powerful software architecture. This means the future entry-level Volkswagen can be equipped with new functions throughout its entire life cycle. Even after purchase of a new car, the small Volkswagen can still be individually adapted to customer needs.

 

Characteristic design with charisma and identity. The up! – the immediate predecessor of the ID. EVERY1 – built until 2023 still impresses today with its clear, unmistakable design. The new Volkswagen design language also picks up on characteristic elements in the ID. EVERY1. Volkswagen Head of Design Andreas Mindt: “Our ambition was to create something bold yet accessible. The ID. EVERY1 has a self-assured appearance but remains likeable – thanks to details such as the dynamic front lights and the ‘smiling’ rear. These design elements make it more than just a car: they give it character and an identity that people can relate to.”

New MEB with electric front-wheel drive. Like the ID. 2all and the sport version ID. GTI Concept01, the ID. EVERY1 belongs to the Electric Urban Car Family. All three models are based on the new modular electric drive platform. Thanks to the electric front-wheel drive, the MEB platform offers optimal space utilisation and maximum efficiency. The concept vehicle reaches a top speed of 130 km/h and is powered by a newly developed electric drive motor with 70 kW (95 PS). The range is at least 250 kilometres. With a length of 3,880 mm, the ID. EVERY1 is positioned between the former up! (3,600 mm), the ID. 2all (4,050 mm) and the current Polo (4,074 mm). Inside, it offers space for four people and a luggage compartment volume of 305 litres.

 

The future plan of the Volkswagen brand. The production version of the ID. EVERY1 for 2027 is just one part of the Volkswagen brand’s electric model campaign, which is now taking the next step with the “Future Volkswagen” agreement. In this, Volkswagen AG agreed with the employee side at the end of December 2024 on a vision that combines economic stability, employment and technological leadership in the field of sustainable mobility. Binding targets and the measures agreed for them form the foundation for key future projects. The Volkswagen brand is pursuing a clearly defined three-phase plan for this:

  • Advance: Strengthen competitiveness and expand the existing model range in a targeted manner. Coming next, the Volkswagen brand will give a further preview of the new Electric Urban Car Family in autumn 2025.
  • Attack: there will be nine new models by 2027 including the production version of the ID.2all for less than €25,000 and the ID. EVERY1 for about €20,000.
  • Achieve: Volkswagen aims to become the technologically leading high-volume manufacturer with the safest, most innovative and best-selling cars by 2030.

01. Concept car

 

Article source: www.volkswagen-newsroom.com

The Volkswagen Polo has started 2025 with a bang, after being named the Best Car of the Half Century as part of the Best Cars of the Year – The New Car World Championships. It means the UK’s number-one motor manufacturer can celebrate back-to-back wins for this prestigious award, after the Golf received the same accolade last year.

The Best Car of the Half Century title plays a significant part in the annual British Motor Show, which this year is due to take place at the Farnborough International Exhibition and Conference Centre from 15 to 17 August. Visitors to the show will be able to see the Polo for themselves and learn why it has been the supermini of choice for millions of people for the past 50 years.

The judging panel responsible for the award comprises a who’s who of international motoring experts, including car designers and engineers, auto industry figureheads, motorsport personalities, journalists, broadcasters, media professionals, vehicle retailers, automotive consultants, motor club chiefs and motoring event organisers.

One of the judges was automotive journalist Mike Rutherford, who founded the awards. He said: “The 20 million motorists who’ve been buying Volkswagen Polos since 1975 can’t be wrong. It’s been the most consistently credible supermini of the past 50 years and has repeatedly hit the sweet spot in terms of design, overall dimensions, build quality, competitive retail pricing, efficiency and low standing and running costs.

“It’s a real-world car for budget-conscious real-world motorists who appreciate the affordability and durability of their long-lasting Polos. And it’s fair to say that since the birth of the Mk 1 version in 1975, it has grown in size, stature and market relevance. No longer is Polo a basic supermini to be driven on tight, slow streets in busy towns and cities across the world. At more than four metres long in its current Mk 6 guise, it’s more of a small, credible, borderline premium-quality family hatchback.”

Rod McLeod, Director of Volkswagen UK, said: “We are delighted to see the Polo claim this award; it’s a great way to kick off its 50th anniversary celebrations. The Polo is not just a pioneer in terms of technical innovations, but also represents affordable mobility for all. These attributes and values are as relevant and important to customers today as they were half a century ago, and we believe that’s why our evergreen supermini has stood the test of time.”

With more than 20 million vehicles sold worldwide since 1975, the Polo has established itself as one of the most successful models in its class. The car has gone from strength to strength over six generations, combining everyday reliability, comfort and affordability with technological breakthroughs and high-performance GTI thrills. In motorsport guise, the Polo R WRC secured four World Rally Championship titles in a row from 2013.

A total of 166,304 new Volkswagen passenger vehicles were registered in the UK in 2024, making Volkswagen the UK’s best-selling new-car brand for the fourth year running. Almost 29,000 of those were Polos, second only to the Golf (32,370) among Volkswagen sales in the UK last year.

 

Article source: www.vwpress.co.uk